News

Freshclusive opts for extra exposure with our APP pallet lids

08 november 2022

When developing new packaging, we take several factors into account in order to ultimately develop the ideal packaging for a product. For instance, we consider the optimal use of raw materials, the possibilities for recycling the packaging, reusing the packaging and the application. Our mission is to pack and protect smartly and efficiently together. We want to optimise where possible and use packaging more efficiently.

Protect and present

packaging has various properties and protecting its contents is one of them. During storage and transport, it is extremely important to protect a product and to ensure that it retains its quality. Every product requires different protection, which is why it is essential to develop packaging that suits the product. Another important aspect of packaging is presentation. In a split second, someone assesses a product based on its packaging or casing. Some packaging appeals whereas another packaging repels. This usually happens unconsciously, regardless of whether the person has ever seen or used the product before. Good packaging is therefore essential for the success and brand awareness of a product or brand. With this in mind, we partnered with Freshclusive to develop the Freshclusive pallet lid.

About Freshclusive

Freshclusive was established in 2022 from solidarity: joint ambition, strength and years of experience within the agri industry merged into a fresh, new and young company. Brothers with the same passion for the fruit and vegetable world, know-how and a healthy entrepreneurial drive have joined forces to conquer the world of import and export of fruit and vegetables together as friends, whereby the customer always is king.

A packaging design should convey a clear and distinct message. Everyone who comes into contact with the packaging and the products must know whose products they are. In addition, the packaging must be fully in line with the corporate identity of an organisation, which will provide extra recognition. The design of the Freshclusive pallet lid fully meets these requirements. "Freshclusive's large logo, in combination with communication about the content and website mention, is a perfect example of successful packaging", says Remy Wolswijk, agri product specialist. "The pallet covers now serve not only as a stabiliser or as a cover tray to reinforce the pallet, but also as a communication carrier during storage and transport. We are now making optimal use of the communication options to increase the brand awareness of Freshclusive worldwide".

At Freshclusive, they strive for perfection in the products and the quality they deliver. Packaging is an essential part of this. With the high-quality pallet lids, for example, we offer the right protection during storage and transport. "Our products usually go to distant destinations. It is essential that the products arrive at the customer in top condition", says Matthijs Rood, Logistics Specialist at Freshclusive.

Striving for partnership

As a packaging and protection specialist, we strive for long-term partnerships. We want to become stronger and better in everything we do and fully unburden our customers when it comes to packaging and protective materials. This is only possible if we work intensively with our relations and position ourselves as a partner. "In the collaboration with Freshclusive, we take this position and function as one of them. As a result, I know exactly what is going on in the field of packaging or protective materials and I know what the needs are", says Remy. "I am proud of what we have achieved together in a short time and I look forward to a successful future with the Freshclusive team." This way of working ensures close cooperation and is the key to many successful projects. "Working in partnership is also one of our spearheads. That is also why the collaboration with Argos is going so well: we work together towards a good result", Matthijs adds.

Looking for a partner for all your packaging and protective materials? Please contact product specialist Remy at r.wolswijk@argos.nu.